Walker to be the first snow athlete to represent Vertra

July 27, 2010–Vancouver, Canada—In This Video Sucks it’s stated that Infamous rider JP Walker’s top priority is skin care. This obsession extends beyond slathering his skin with moisturizer; the Don also likes to ensure that his precious epidermis is protected from the sun. Fortunately the good people at Vertra caught on to JP’s fixation and have added him to their prestigious team. “I’m hyped to sign with Vertra,” says JP, “They make amazing products that I was already using before I got hooked up. I’m really stoked to be setting it off for them in the snowboard world.”

Vertra is known for making superior suncare products, and the amazing surf team that stands behind them. Iconic surfer, Shane Dorian was the first surf athlete to represent Vertra. A World Champion, big wave chargers, watermen and surf stars on the rise joined Dorian to round out the team.

Now Walker, an iconic rider and innovator in his own right, has been hand picked by Vertra to be the brand’s premiere snowboarder. Vertra’s team manager, Jun Jo describes the brand’s enthusiasm for their new addition. “We’re so excited here at Vertra to have JP as our first snowboarder on our very talented team. He’s someone that represents style and quality, which goes hand in hand with our sunscreen,” he says.

ABOUT INFAMOUS:
Infamous Management represents only the best athletes in the action sports industry. Our riders are professional, talented and highly marketable. IMI believes there is a balance between the rider and the company, and that by working together they can equally benefit. At IMI we want to work with the companies as much as the riders to maximize marketing potential of both the athlete and the company. Roberta Rodger's vast knowledge and experience in the action sports industry helps IMI's athletes reach their full potential in the market. "I believe that, with us, an athlete can grow, have a successful and lucrative career, and still maintain our ethical guidelines which are: loyalty, respect, trust, integrity and of course true love and dedication to improving their sport and their talents,” says Rodger. The Infamous crew is JP Walker, Seth Huot, Chris Haslam, Simon Chamberlain, Stevie Bell, Joe Sexton, Keala Kennelly, Kyle Mack, Meghann O'Brien, Brooke Voigt, and Leilani Gryde. For updates and profiles on our athletes check out our website: infamousmanagementinc.com

ABOUT VERTRA:
Vertra Inc was established in 2004. With backgrounds in both the surf and cosmetic industries, the founders felt the timing was right to introduce a premium line of suncare products into the action sports world. After three years of R&D by their world class team of athletes, Vertra’s premiere line launched in the Spring of 2007. Quality is the brand’s top priority and all Vertra products carry the Skin Cancer Foundation’s Official Seal of Recommendation. Vertra is also the Official Suncare Provider for the Hawaiian Lifeguard Association, the unified voice of Hawaii’s world renowned water safety officers. Vertra products can be found in finer surf, snow and specialty shops nation wide and around the world.