Ten-Event Winter Leg of the Amateur Series to Debut January 9-10, 2010, Registration Open Now at gatoradefreeflowtour.com
Burr Ridge, Ill. – October 30, 2009 – Seeking out the best amateur snowboarders and freeskiers across the country this winter, the Gatorade Free Flow Tour today announced the complete schedule for the inaugural 2010 season. The Tour will kick off the weekend of Jan. 9-10 with competitions at both Big Boulder Ski Area in Lake Harmony, Pa. and Vail Ski Resort in Vail, Colo. Eight other events will follow (full schedule below) on the weekends of Jan. 16-17, Jan. 23-24 and Jan. 30-31.
“Being able to bring amateurs in snowboarding and freeskiing the same stepping stone to the pros we offer skateboarders and BMX riders through the summer Free Flow Tour is something we are really excited about,” said Kenny Mitchell, Gatorade action sports team manager. “We want to do everything we can to support action sports at a grassroots level, and we’re looking forward to seeing these dedicated freeskiers and snowboarders out there competing.”
The first ever winter season of the Gatorade Free Flow Tour will showcase the top amateur winter athletes competing in snowboarding (slopestyle and superpipe) and freeskiing (slopestyle and superpipe). Snowboarding disciplines will have separate competitions for men and women, while the freeski contests will be open to both.
The 10-event schedule, which boasts between three and six winners per stop, will include resorts in all areas of the United States – the East (3) and West Coasts (3), the Midwest (1) and the Rocky (2) and Wasatch Mountains (1). Open to all amateur snowboarders and freeskiers 21 and younger, registration for the Tour is now available at gatoradefreeflowtour.com.
The winners in each of the 51 contests (30 slopestyle and 21 superpipe) will be flown to the Gatorade Free Flow Tour Finals, taking place in conjunction with the Winter Dew Tour’s Toyota Championship, February 5-7 at Mount Snow Resort in Vermont. Encompassing the “Flow to Pro” theme that is the cornerstone of the Gatorade Free Flow Tour, the two overall snowboard superpipe and slopestyle champions and the overall freeski superpipe and slopestyle champions earn a spot to compete against the pros at the first stop of the 2010-11 Winter Dew Tour the following season.
In addition to the main contests, each stop of the Gatorade Free Flow Tour will also include a Junior Jam division, open to all competitors 13 and under. The Junior Jam will take place prior to each of the Gatorade Free Flow Tour’s Open Division competitions, giving young amateurs valuable contest experience.
Please note there are limited spots for all competitions, so register early. There is a $20 registration fee for each day of competition, which does not include lift tickets.
The complete 2010 Gatorade Free Flow Tour schedule* includes the following dates and locations:
Most events include both slopestyle and superpipe competitions. Exceptions are Big Boulder, Mountain High and Brighton, where only slopestyle contests will be held.
Date / Resort / Location / Event
Jan. 9 / Big Boulder Ski Area / Lake Harmony, Pa. / slope
Jan. 9-10 / Vail Ski Resort / Vail, Colo. / pipe, slope
Jan. 16-17 / Tyrol Basin Ski and Snowboard Area / Mount Horeb, Wis. / pipe, slope
Jan. 17 / Mountain High Resort / Wrightwood, Calif. / slope
Jan. 23-24 / Killington Resort / Killington, Vt. / pipe, slope
Jan. 23-24 / Keystone Resort / Keystone, Colo. / pipe, slope
Jan. 23-24 / Bear Mountain Resort / Big Bear Lake, Calif. / pipe, slope
Jan. 30 / Brighton Resort / Brighton, Utah / slope
Jan. 30-31 / Loon Mountain Resort / Lincoln, N.H. / pipe, slope
Jan. 30-31 / Mammoth Mountain Ski Area / Mammoth Lakes, Calif. / pipe, slope
Feb. 5-7 / Mount Snow Resort** / West Dover, Vt. / pipe, slope
* Schedule subject to change.
** Gatorade Free Flow Tour Finals will be held in conjunction with the Dew Tour’s Toyota Championship
2010 REGISTRATION
All competitions are open to male and female amateur competitors 21 and younger for all snowboard and freeski disciplines. There are limited spots for all competitions, so register early. There is a $20 entry fee that does not include a lift ticket, and all participants under the age of 18 must bring a parent or guardian to the event to sign a liability waiver. Contest registration forms, waivers and detailed information are available at gatoradefreeflowtour.com.
Gatorade Free Flow Tour
The Gatorade Free Flow Tour, the official amateur series of the Winter Dew Tour, holds competitions at resorts across the country throughout the month of January, providing a platform for amateur freeskiers and snowboarders to showcase their skills. The inaugural winter leg of the Tour consists of 10 regional events across the U.S., featuring freeskiing (superpipe and slopestyle) and snowboarding (superpipe and slopestyle). The winners of each regional event earn a trip to compete in the Gatorade Free Flow Tour Finals held in conjunction with the Dew Tour’s Toyota Championship, Feb. 5-7, 2010, and the overall champions in the four disciplines automatically earn a spot to compete against the pros in the first stop of the 2010-11 Winter Dew Tour. Gatorade’s partnership with the Free Flow Tour began in 2009 and its presence and commitment to uplift amateur freeskiers and snowboarders and provide an extended platform to grow action sports enabled the creation of the winter season of the Gatorade Free Flow Tour. Fuel TV will broadcast select coverage of the Gatorade Free Flow Tour and allisports.com will be the home of all digital content and Tour information. More information can be found at gatoradefreeflowtour.com.
Alli, the Alliance of Action Sports
Alli, the Alliance of Action Sports, is a global business that encompasses national and international action sports tours and events, multimedia production, and a consumer facing lifestyle brand. The Alliance includes: the Dew Tour, Winter Dew Tour, China Invitational, Maloof Money Cup, Lucas Oil AMA Motocross Championship, King of Wake series, and the Gatorade Free Flow Tour; Alli Productions, which creates original content, produces and presents content with partners, and distributes Alli content through a variety of channels. Alli produces 150 hours of original content and reaches 50 countries, 180 homes worldwide, 90 million viewers domestically and 800,000 spectators annually. Alli is owned by NBC Sports and MTV Networks. More information can be found at allisports.com.
Gatorade
The Gatorade Company is a division of PepsiCo (NYSE: PEP). The Gatorade hydration portfolio includes the nation's leading sports drink, Gatorade® Thirst Quencher, as well as Gatorade Tiger™ Focus and G2®. Gatorade is designed to meet the needs of all athletes, no matter where they're active. Gatorade is backed by more than 40 years of research and is scientifically formulated and athletically proven to quench thirst, replace fluids and electrolytes, and provide carbohydrate energy to enhance athletic performance. G2 is a low-calorie sports drink containing electrolytes, B vitamins and antioxidant vitamins C and E to support a healthy lifestyle. PepsiCo's overall hydration portfolio includes leadership brands Gatorade, Propel®, Aquafina® and SoBe Life Water®. For more information, please visit gatorade.com and pepsico.com.
