2010-2011 Monument Snowboards F.V.K featuring Artist Hisham Bharoocha

 

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Posted on January 27 2010 at 10:34pm by Press Release

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Monument Snowboards is pleased to introduce you to the first board of our new lineup for the 2010-2011 season. 2010-2011 will be another collection of amazing riding snowboards featuring artwork from some of the most critically acclaimed artists from around the world.

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ABOUT HISHAM BHAROOCHA:
Born March 12, 1976, Niigata, Japan.

Hisham's newest works deal with the melting together of images that happens in the mind when one is meditating, dreaming, day dreaming, or going about their daily lives. Bharoocha likes to observe how his visions and feelings all blend together to create a massive medley of images and vibrations that one can feel in the body. Hisham tries to create works that show the absurdity and logic of how each mind works, what kind of relationships it creates between experiences and images that we absorb through our senses moment by moment.

Hisham is well known in the underground music scene for being a founding member of the bands Lightning Bolt and Black Dice. After leaving Black Dice, he created Soft Circle, a solo project that allowed him a more personal exploration of his own musical interests. His first solo album, 'Full Bloom' was released in January 2007 on Eastern Developments. Soft Circle has a split 12 inch record out with High Places on PPM which came out in July of this year. Hisham has recently collaborated with the artist Doug Aitken on a sound piece which was performed at the MoMA, as well as musicians such as the experimental rock group Boredoms. Bharoocha is currently working on a new Soft Circle album due to be released sometime in 2010.

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Hisham is one of the New York underground community's creative leaders, continually trying to bring together the visual art, music, and fashion communities for collaboration. Bharoocha was the musical director for the now legendary 77 BOADRUM performance, a musical composition composed by the experimental Japanese music group Boredoms, which involved 77 drummers playing 77 drum kits in a Spiral formation at Empire Fulton Ferry State Park on July 7th, 2007. Bharoocha was also the music director for this year's 88 Boadrum performance which happened on August 8th, 2008 with 88 drummers playing with Boredoms in Los Angeles, as well as 88 drummers playing with Gang Gang Dance in New York City on the same day.

He has been in numerous solo and group exhibitions at galleries such as Deitch Projects, John Connelly Presents, D'Amelio Terras gallery, Vleeshal and Yerba Buena Center for the Arts. His work has been published in Art Forum, V, i-D, Flaunt, Tokion, and Vogue Japan.

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About the board:

FVK
MSRP: $339
Are you looking for a board that will not only stand out, but will allow you to kill any jump, rail, box, cliff, and pipe that you throw at it? Well then the F.V.K. is the perfect choice; this series is lighter and more snappy than the E.S.P II core. The ULTRA SPEED 2000 base will allow you to reach gap clearing speeds and the MUFFLE WALLS are durable for your rail. The E.S.P. II core provides lively snap and huge ollie power; this core combined with TTX triaxial glass give this board predictable response for all of your terrain desires. The E.S.P II core gives you the flex you need in a jib board.

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You can see the full collection January 28 – Feb 1 in Denver, CO at the SIA Tradeshow at the Monument Snowboards booth (#2319).

About Monument Snowboards:
Each year we curate an ever-growing pedigree of artists to create site-specific art and deliver the highest quality product on the market. Turning our back to momentary trends, vapid graphic design and company branding, we focus on the visual impact and technical superiority of our boards. Everything we produce is created hand in hand with a roster of established and emerging artists in an attempt to infuse art into the world around us. Our dedication to provide premium products drives us to search for new and unique approaches to enhance riders' snowboard lifestyles worldwide. Started in 2001, based on a collective of Mid-Atlantic artists, MNMNT was started and driven by art. Providing unique products to riders. Today, that collective is worldwide, with many artists across the globe contributing to our vision. While many companies have changed their direction based on the industry trends, MNMNT has stayed true to its beginnings.

Monument Snowboards Team (Youth Crew)
Ethan Deiss, Robby Balharry, Chris Geisen, Nick Geisen

For more info please contact info@monumentsnowboards.com or visit monumentsnowboards.com.