Eero Ettala and DVS team up to make a solid commercial for Eero's new shoe, The Torey Snow. With mainstream tv lacking solid commercials from our beloved sport (another conversation entirely), it's rad to see one that you enjoy watching with out being bombarded with commercial crap.

Eero combines his true snowboard talent with his equally amazing skate skills to create a video that you forget is even a commercial until the very end.

"Eero picked Torey Pudwill's shoe in the line and we made it into a snow series shoe with CGT Cold Grip Technology, weather protective tounge gussets and taped seems for extra grip and protection on those cold walks home from finer establishments."
~ Ricky Melnik, Matix Team Manager

Props to DVS and Eero for entertaining us with such creative talent. I wish every commercial was like this.